TRAVEL MARKETING IN A NEW AUSTRALIA

PURCHASE FULL REPORT
1/1
image

WANDERLUST OR WANDERBUST?

With Australia’s international border closures extended until late next year, there’s never been a more critical time for tourism businesses to reimagine their marketing strategies to appeal to high-value domestic travellers.

Right now, only 1 in 3 plan to spend the same amount of time and money travelling domestically as they would if they were headed abroad. We need to convince these Australians that our destinations aren’t just places — they are cultural experiences every bit worthy of their investment; experiences that are at their very best in this moment — uncrowded, safe, restorative and inspiring.

Future-proof your FY22 strategy by purchasing the complete report for just $295 or download the free executive summary below.
image

WHAT'S INSIDE THE REPORT?

Expect 40 pages of fresh future-focused, up-to-date actionable data and intel to support you to:

✓ Explore new creative territories that are capturing hearts and minds
✓ Understand the new inter-COVID high value traveller — adaptable, optimistic and ready to go
✓ Reposition the Australian travel dream by ditching the sense of duty
✓ Avoid the three biggest mistakes tourism marketers are making
✓ Unpack real marketing campaign examples to future-proof your own.

Fuelled by:
✓ 1600+ responses to tourism marketing stimulus
✓ AI analysis of 100,000+ travel-related social posts
✓ One-on-one interviews with industry experts

1600+

responses to tourism marketing stimulus were used in the Wanderlust Or Wanderbust research report

100,000+

travel-related social posts were analysed by AI to shape future-focused actionable insights outlined in the report

1-ON-1

in-depth interviews with tourism industry experts were conducted to discover the true challenges the industry is facing

84%

of Aussies are more interested in discovering more of our country

1 IN 3

Aussies plan to spend the same amount of time and money travelling domestically as they would if headed overseas

81%

of Aussies are now more interested in discovering more of their local region

29%

of Aussies are now less interested in international travel

1600+

responses to tourism marketing stimulus were used in the Wanderlust Or Wanderbust research report

100,000+

travel-related social posts were analysed by AI to shape future-focused actionable insights outlined in the report

1-ON-1

in-depth interviews with tourism industry experts were conducted to discover the true challenges the industry is facing

84%

of Aussies are more interested in discovering more of our country

1 IN 3

Aussies plan to spend the same amount of time and money travelling domestically as they would if headed overseas

81%

of Aussies are now more interested in discovering more of their local region

29%

of Aussies are now less interested in international travel

DON’T JUST TAKE OUR WORD FOR IT…

See what industry leaders think of the Wanderlust Or Wanderbust?: Travel Marketing In A New Australia report.

Andrew McEvoy
Former Managing Director,
Tourism Australia

Australia Has A Small Window To Captivate And Convert Domestic Travellers — Delay Is Not An Option. Wanderlust Or Wanderbust Is A Strong, Positive And Timely Report That Will Help Achieve This Goal.










Brendan Sanders
Business Manager
Tourism Geelong & The Bellarine

Wanderlust Or Wanderbust is refreshingly future-focused and ignites a positive outlook for 2021 by providing actionable insights and seeds of thought that will strengthen the impact of our marketing campaigns and industry capability building initiatives. No jargon or complex data – just clear actions and examples to guide and drive our future strategies.






Oliver Shawyer
Group General Marketing Manager, G'Day Group

Advertising legend Phil Dusenberry once suggested that ''ideas, as valuable as they are, are a dime a dozen in business - insight is much rarer, and therefore much more precious.'' In line with this, the report and the insight uncovered within offers the opportunity to inspire, intrigue and ultimately provide the fertile soil from which powerful ideas can sprout within and across our industry for the foreseeable future. Importantly, it challenges us to look harder at the message, consciously and unconsciously, we're sending in our communications. It will continue to be a key resource for our planning and execution looking forward.

FUTURE-FOCUSED. DOWNLOADABLE. ON DEMAND.

Purchase Wanderlust Or Wanderbust now for just $295 to challenge your thinking, explore fresh perspectives on legacy problems and future-proof your strategy for the year ahead — the insights and data-fuelled confidence you need to thrive.

PURCHASE FULL REPORT