Wanderlust Or Wanderbust contains 40+ pages of intel and insight, created to help Australia’s tourism and travel bodies, brands and operators to flip the switch and show Australians what the rest of the world sees — something fresh, exotic and untapped.
- 1600+ responses to tourism marketing stimulus
- AI analysis of 100,000+ travel-related social posts
- One-on-one interviews with industry experts
Expect future-focused, up-to-date actionable data and intel to support you to: explore new creative territories that are capturing hearts and minds; understand the new breed of high value traveller — adaptable, optimistic and ready to go; and gain consumer insight on why some campaigns are flying and others are falling flat.